Electronic Commerce, or popularly known as Ecommerce, is defined as the buying and selling of goods and services online. Through an Ecommerce platform, large businesses, small businesses, and even startups can quickly, and if done correctly, scale their customer reach worldwide. In the 21st Century, this widescale ecosystem has transformed into a trade distribution channel, especially for brick-and-mortar stores, to reach a wider market and add a revenue stream for their business.
There are also multiple business models in the Ecommerce space. Depending on the businesses' objectives, they can be categorized according to the following:
1. Business-to-Business (B2B): B2B is the digital sales model that involves the exchange of commercial business offerings such as products, services, or information to other businesses. There are B2B businesses like Factset that provide informational services to other businesses, such as market research and data analytics. On the other hand, B2B businesses like LuxUness act as a supplier of preloved luxury bags to marketplaces that resell directly to consumers.
2. Business-to-Consumer (B2C): B2C is the digital sales model that involves the selling of products and services of a business to a consumer, or two consumers. In this model, any third-party middlemen such as wholesalers, retailers, and suppliers are bypassed. Examples of B2C businesses are restaurants, gyms, and salons. Lazada, Ebay, and Amazon are also samples of B2C ecommerce websites that cater to consumers directly.
3. Consumer-to-Business (C2B): Contrary to the B2C model, a C2B digital sales model involves a consumer selling their products and services to a business. Normally, C2B businesses generate value to companies through customer based feedback and ideas through crowdsourcing, soliciting, and the like. Examples of C2B businesses are Shutterstock and Google AdSense.
4. Consumer-to-Consumer (C2C): C2C is the digital sales model wherein two consumers trade with each other in a digital environment. Examples of C2C business are Facebook Marketplace Craigslist, and Ebay.
With online shopping as a growing trend today, people now have the capability to make transactions at the click of a button. They visit websites, social media pages, and virtual marketplaces to buy and sell their products and services to others. Taking advantage of the B2B space to elevate your business is critical in this day and age.